WHY INDIA WANTS CHINESE SMARTPHONE MAKERS TO EXIT Rs.12000 SMARTPHONE MARKET?
WHY INDIA WANTS CHINESE SMARTPHONE MAKERS TO EXIT Rs.12000 SEGMENT? According to reports, India is developing a plan to pressure Chinese smartphone manufacturers to leave the sub-Rs12,000 market sector and make room for homegrown firms like Lava, Micromax, and Karbonn. While it is crucial that domestic players prosper in the sizable Indian market, forcing Chinese players out of the industry may harm consumer interest since Indian players could not be completely prepared to handle the segment's constantly changing customer needs. Local businesses like Lava and Micromax have been driven to the periphery over the past seven years as a result of Chinese players' aggressive pricing and lack of supply chain management. Homegrown companies like Lava, Micromax, Intex, and Karbonn collectively accounted for almost 35% of the smartphone industry at their height in 2015. At the time, Micromax and Intex were challenging Samsung, the market leader. However, since then, Xiaomi, Vivo, Oppo, a...